How does the cross-cultural view shape the destination brand personality and brand image? Evidence from the travelers-Reference-Cited by-同舟云学术

How does the cross-cultural view shape the destination brand personality and brand image? Evidence from the travelers

Published:2022-08-19 Issue: Volume: Page:1-30
ISSN:1528-008X
Container-title:Journal of Quality Assurance in Hospitality & Tourism
language:en
Short-container-title:Journal of Quality Assurance in Hospitality & Tourism

Author:

Güzel Özlem¹^ORCID,Ünal Caner²^ORCID,Şahin İlker¹^ORCID

Affiliation:

1. Akdeniz University, Tourism Faculty, Campus, Turkey

2. Department of Tourism Management, Antalya Bilim University, School of Tourism, Tourism Management, Dosemealti Campus, Turkey

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2022.2112804

Reference115 articles.

1. Dimensions of Brand Personality

2. The Malleable Self: The Role of Self-Expression in Persuasion

3. When Good Brands Do Bad

4. Albayrak, T., Gülmez, M., Erdinç, S. B., Toker, B. & Aksu, A. (2011). The research of tourist profile in Antalya. Working Paper.Akdeniz University Tourism and Hotel Management High School, Mediterranean Touristic Hoteliers & Investors Association and ICF Airports. www.academia.edu/2700985/Antalya_yoresi_turist_profili_arastirmasi_2011

5. The effect of sampling error on convergence, improper solutions, and goodness-of-fit indices for maximum likelihood confirmatory factor analysis

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