Does Country Image Moderate the Relationship Between Motivation and Visit Intention of Medical Tourists to India?
Author:
Affiliation:
1. Department of Marketing, Institute of Management technology Nagpur, Nagpur, Maharastra, India
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2023.2291528
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4. Marketing Kerala in India as God's own Country! for tourists' spiritual transformation, rejuvenation and well-being;Bandyopadhyay R.;Journal of Destination Marketing & Management,2019
5. Bookman, M., & Bookman, K. (2007). Medical tourism in developing countries (1st ed.). Palgrave MacMillan.
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