We Need Digital Inquiries Before Arrival! Key Drivers of Hotel Customers’ Willingness to Pay Premium
Author:
Affiliation:
1. Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia, Egypt
2. Faculty of Hospitality and Tourism, Prince of Songkla University, Hat Yai, Thailand
3. BRAC Business School, BRAC University, Dhaka, Bangladesh
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2023.2280117
Reference62 articles.
1. Exploring the Potential Aspects of Surf Tourism in Egypt
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5. The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention
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