A Comparison Study on the Behavioral Intention of Marathon Runners in the United States and China

Author:

Song Huimin1,Chen Jamie M.2,Rao Xudong3,Wu Mengjie1

Affiliation:

1. College of Tourism, Huaqiao University, Quanzhou, China

2. College of Business, North Dakota State University, Fargo, North Dakota, USA

3. Department of Agricultural Economics, Texas A&M University, College Station, Texas, USA

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Reference47 articles.

1. Dimensions of Brand Personality

2. A model of destination image formation

3. Bank of America Chicago Marathon. (2019). https://www.choosechicago.com/articles/sports-and-recreation/the-chicago-marathon/.

4. Castyana, B., Rahayu, T., Setyawati, H., Darmawan, A., & Sari, R. V. (2023). How to improve national branding through sport event in Post-Pandemic Era? A literature review. In Proceedings of the 8th ACPES (ASEAN Council of Physical Education and Sport) International Conference, ACPES 2022, October 28th–30th, 2022, Medan, North Sumatera, Indonesia.

5. Travellers’ willingness to pay and perceived value of time in ride-sharing: an experiment on China

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