Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers-Reference-Cited by-同舟云学术

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Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

Published:2016-08-25 Issue:2 Volume:8 Page:191-208
ISSN:1939-2397
Container-title:Celebrity Studies
language:en
Short-container-title:Celebrity Studies

Author:

Khamis Susie¹,Ang Lawrence²,Welling Raymond³

Affiliation:

1. School of Communication, University of Technology Sydney, Sydney, Australia

2. Department of Marketing & Management, Macquarie University, Sydney, Australia

3. Department of Media, Music, Communication & Cultural Studies, Macquarie University, Sydney, Australia

Publisher

Informa UK Limited

Subject

Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/19392397.2016.1218292

Reference58 articles.

1. Dimensions of Brand Personality

2. Brand Yourself a Changemaker!

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