Creating and Capturing Value with Physical-Digital Experiential Consumer Offerings
Author:
Affiliation:
1. Faculty of Business Administration, University of Hamburg, Hamburg, Germany
2. Department of Information Systems, University of Agder, Kristiansand, Norway
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/07421222.2024.2376386
Reference84 articles.
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3. Baldwin, C.Y.; and Clark, K.B. Design Rules: The Power of Modularity. Cambridge, MA: The MIT Press, 2000.
4. Value creation versus value capture: towards a coherent definition of value in strategy;Bowman C.;British Journal of Management,2002
5. Virtual reality: How much immersion is enough?;Bowman D.A.;Computer,2007
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