Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level
Author:
Affiliation:
1. Mendoza College of Business, University of Notre Dame, Notre Dame, IN, USA
2. School of Business, Korea Advanced Institute of Science and Technology, Seoul, Korea
Publisher
Informa UK Limited
Subject
Information Systems and Management,Management Science and Operations Research,Computer Science Applications,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/07421222.2023.2267313
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