Recommendations and Cross-selling: Pricing Strategies when Personalizing Firms Cross-sell-Reference-Cited by-同舟云学术

Recommendations and Cross-selling: Pricing Strategies when Personalizing Firms Cross-sell

Published:2021-04-03 Issue:2 Volume:38 Page:430-456
ISSN:0742-1222
Container-title:Journal of Management Information Systems
language:en
Short-container-title:Journal of Management Information Systems

Author:

Ghoshal Abhijeet¹,Mookerjee Vijay S.²,Sarkar Sumit²

Affiliation:

1. Gies College of Business, University of Illinois at Urbana Champaign, Champaign, IL, USA

2. Jindal School of Management, University of Texas at Dallas, Richardson, TX, USA

Publisher

Informa UK Limited

Subject

Information Systems and Management,Management Science and Operations Research,Computer Science Applications,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/07421222.2021.1912930

Reference45 articles.

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2. Research Note: Customer Intimacy and Cross-Selling Strategy

3. Selling on Amazon Fee Schedule. https://sellercentral.amazon.com/gp/help/external/200336920, August 2019 (accessed on August 14, 2019).

4. Baker, R. Sainsbury’s enters download market with music service. Marketing Week, (2012), http://www.marketingweek.co.uk/trends/sainsburys-enters-download-market-with-music-service/4001613.article (accessed on March 22, 2017).

5. Broadening the Definition of Decision Making: The Role of Prechoice Screening of Options

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