‘Green’ practices and value co-creation: does guest culture make a difference?
Author:
Affiliation:
1. POLIBIENESTAR, University of Valencia, Valencia, Spain
2. Department Marketing and Market Research, University of Valencia, Valencia, Spain
Funder
State Research Agency of the Spanish Ministry of Science and Innovation
Special Research Actions of Universitat de València
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2022.2106274
Reference73 articles.
1. The Co-Creation of Value-in-Cultural-Context
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5. Value co-creation and customer citizenship behavior
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