How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector
Author:
Affiliation:
1. Department of Logistics, Technological University of Panama, Panama City, Panama
2. Department of Marketing, University of Valencia, Valencia, Spain
3. Departament of Business Management and Marketing, Pablo de Olavide University, Seville, Spain
Funder
State Research Agency of the Spanish Ministry of Science and Innovation
Funding for Consolidated Research teams of the Regional Council of Innovation, Universities, Science and Digital Society
the Funding for Special Research Actions of Universitat de València
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2022.2142830
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5. An assessment of port and shipping line relationships: the value of relationship marketing
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