Real options appraisal for a reactive CSR strategy: the case of Facebook-Reference-Cited by-同舟云学术

Real options appraisal for a reactive CSR strategy: the case of Facebook

Published:2022-10-23 Issue:2 Volume:36 Page:
ISSN:1331-677X
Container-title:Economic Research-Ekonomska Istraživanja
language:en
Short-container-title:Economic Research-Ekonomska Istraživanja

Author:

Méndez-Suárez Mariano¹²^ORCID,Monfort Abel¹²^ORCID,de Obesso María de las Mercedes²³^ORCID

Affiliation:

1. Market Research and Quantitative Methods Department, ESIC University, Pozuelo de Alarcón (Madrid), Spain

2. ESIC Business & Marketing School, Pozuelo de Alarcón (Madrid), Spain

3. Business Department, ESIC University, Pozuelo de Alarcón (Madrid), Spain

Funder

ESIC University

Publisher

Informa UK Limited

Subject

Economics and Econometrics

Link

https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2022.2135557

Reference93 articles.

1. What We Know and Don’t Know About Corporate Social Responsibility

2. AlphaQuery. (2020). Facebook historical volatiltiy, 180 days. alphaquery.com website: https://www.alphaquery.com/stock/FB/volatility-option-statistics/180-day/historical-volatility

3. How market value relates to corporate philanthropy and its assurance. The moderating effect of the business sector

4. “I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising

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