Advertising investment under switching costs
Author:
Affiliation:
1. School of Accounting, Guangdong University of Finance & Economics (GDUFE), Guangzhou, P.R. China
2. Institute of Guangdong Economy & Social Development, Guangdong University of Finance & Economics (GDUFE), Guangzhou, P.R. China
Funder
National Natural Science Foundation of PRC
Guangdong Social Science Project
Guangdong Natural Science Foundation
Guangzhou Social Science Project
Higher Education of Guangdong Province
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2020.1844587
Reference48 articles.
1. Three stage dynamic heuristic for multiple plants capacitated lot sizing with sequence-dependent transient costs
2. The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited
3. Comparative advertising: disclosing horizontal match information
4. Advertising Content
5. Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs
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