Marketing strategies evaluation based on big data analysis: a CLUSTERING-MCDM approach
Author:
Affiliation:
1. Faculty of Management, University of Tehran, Tehran, Iran;
2. Vilnius Gediminas Technikos University, Vilnius, Lithuania;
3. Kish International Campus, University of Tehran, Kish, Iran;
4. Faculty of Management, University of Tehran, Tehran, Iran
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2019.1658534
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4. Customer Segmentation in XYZ Bank Using K-Means and K-Medoids Clustering
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