Optimal pricing strategy for green products under salience theory
Author:
Affiliation:
1. Rural Revitalization Research Center, Business School, Sichuan University, Chengdu, China
2. Basic Police Skills Teaching Department, Sichuan Police College, Luzhou, China
3. Natural Science, Michigan State University, East Lansing, MI, USA
Funder
Humanities and Social Sciences Foundation of the Ministry of Education of China
National Natural Science Foundation of China
Basic Scientific Research service fee project of central universities of Sichuan University
Service Science and Innovation Key Laboratory of Sichuan Province
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2021.1985572
Reference29 articles.
1. Salience in Experimental Tests of the Endowment Effect
2. Salience and Consumer Choice
3. Equilibrium demand elasticities across quality segments
4. Price Competition and Product Differentiation When Consumers Care for the Environment
5. Salience theory and stock prices: Empirical evidence
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