Modelling e-commerce customer reactions. Exploring online shopping carnivals in China-Reference-Cited by-同舟云学术

Modelling e-commerce customer reactions. Exploring online shopping carnivals in China

Published:2021-10-06 Issue: Volume: Page:1-23
ISSN:1331-677X
Container-title:Economic Research-Ekonomska Istraživanja
language:en
Short-container-title:Economic Research-Ekonomska Istraživanja

Author:

Liu Yang¹²,Li Qi²,Edu Tudor³^ORCID,Negricea Costel³,Fam Kim-Shyan⁴,Zaharia Razvan⁵

Affiliation:

1. School of Management Science and Information Engineering, Jilin University of Finance and Economics, Jilin, China

2. School of Economics and Finance, Xi'an Jiaotong University, Xi’an, China

3. Marketing-Management Department, Romanian-American University, Bucharest, Romania

4. Marketing Department, Harbin University of Commerce, Harbin, China

5. Marketing Department, Bucharest University of Economic Studies, Bucharest, Romania

Funder

Social Science Foundation Project of Jilin Province

Publisher

Informa UK Limited

Subject

Economics and Econometrics

Link

https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2021.1985576

Reference76 articles.

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3. ASKCI. (2019). Online sales of "Double 11" reached 410.1 billion yuan in 2019, the personal care industry ranked first in total online sales. https://www.askci.com/news/chanye/20191113/1117261154689.shtml

4. ASKCI. (2020). 2020 double eleven national top ten industry network sales ranking. https://www.askci.com/news/chanye/20201112/1000161280484.shtml

5. An application of the American Customer Satisfaction Index (ACSI) in the Jordanian mobile phone sector

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