Understanding the Relationship between IT Affordance and Consumers’ Purchase Intention in E-Commerce Live Streaming: The Moderating Effect of Gender
Author:
Affiliation:
1. School of Information, Beijing Wuzi University, Beijing, China
Funder
Beijing Municipal Social Science Foundation
Publisher
Informa UK Limited
Subject
Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2023.2250607
Reference65 articles.
1. Online purchase intention in Chinese social commerce platforms: Being emotional or rational?
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4. How do enterprise social media affordances affect social network ties and job performance?
5. A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study
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