The Effect of Avatar Self-Integration on Consumers’ Behavioral Intention in the Metaverse
Author:
Affiliation:
1. Department of Fashion and Textiles, Seoul National University, Seoul, South Korea
2. Design and Environmental Analysis, College of Human Ecology, Cornell University, Ithaca, NY, USA
Funder
National Research Foundation of Korea
Publisher
Informa UK Limited
Subject
Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2023.2279416
Reference87 articles.
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3. Avatars aˋ la Snow Crash
4. E-satisfaction and e-loyalty: A contingency framework
5. The Relationship between Virtual Self Similarity and Social Anxiety
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