A Survey of 15 Years of Data-Driven Persona Development
Author:
Affiliation:
1. Qatar Computing Institute, Hamad Bin Khalifa University, Doha, Qatar
2. Turku School of Economics, University of Turku, Turku, Finland
3. Faculty of Brain Sciences, University College London, London, UK
Publisher
Informa UK Limited
Subject
Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2021.1908670
Reference104 articles.
1. Personas Design for Conversational Systems in Education
2. Personas for Content Creators via Decomposed Aggregate Audience Statistics
3. Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data
4. Persona-and-scenario based requirements engineering for software embedded in digital consumer products
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