The Role of the Self-Presence for Interactive Large Digital Displays: Gesture Interactivity and Mirrored-Self Image for Advertising Content

Author:

Jung Soyoung1,Lee Daeun2,You Soyon3,Biocca Frank45,Kum-Biocca Hannah6

Affiliation:

1. Research Center of Journalism and Social Development and School of Journalism and Communication, Renmin University of China

2. AI lab of Korea Telecom (KT)

3. Samsung Electronics Corp.

4. Department of Informatics at the New Jersey Institute of Technology (NJIT)

5. NJIT M.I.N.D. Labs

6. School of Art & Design, New Jersey Institute of Technology (NJIT)

Funder

New teacher project supported by Renmin University of China "Interactive Communication En

Publisher

Informa UK Limited

Subject

Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. The impact of presence on the perceptions of adolescents toward immersive laboratory learning;Education and Information Technologies;2024-08-24

2. Design of Digital Display Platform for Intangible Cultural Heritage Based on VR Intelligent Technology;2023 2nd International Conference on Data Analytics, Computing and Artificial Intelligence (ICDACAI);2023-10-17

3. Can Skip Control Always Increase the Effectiveness of Splash Advertisements in Mobile Apps? The Moderating Effect of User Habits;International Journal of Human–Computer Interaction;2023-10-15

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