What role does Entertainment-Education play in the adoption and maintenance of sustainable behaviours: a case study of reusable coffee cups in millennials

Author:

Vorwerk Rachael1ORCID,Nilsson Danie2ORCID

Affiliation:

1. School of Media and Communication, RMIT University, Melbourne, Australia

2. CSIRO, Energy, Brisbane, Australia

Funder

RMIT University

Publisher

Informa UK Limited

Subject

Marketing,Computer Networks and Communications,Political Science and International Relations,Human-Computer Interaction,Communication

Reference65 articles.

1. ABC. (2018a). About the Chaser. Retrieved from https://chaser.com.au/about/

2. ABC. (2018b). War on Waste. Retrieved from https://www.abc.net.au/tv/programs/war-on-waste/

3. The theory of planned behavior

4. A radio drama for apes? An Entertainment-Education approach to supporting ape conservation through an integrated human behaviour, health, and environment serial drama;Baker K.;Journal of Development Communication,2018

5. Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice-Hall.

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