Evaluation stasis continues in PR and corporate communication: Asia-Pacific insights into causes
Author:
Affiliation:
1. Faculty of Arts and Social Sciences, University of Technology Sydney, Sydney, Australia
2. Institute of Communication and Media Studies, University of Leipzig, Leipzig, Germany
Funder
PRIME Research International
Communication Director
Asia-Pacific Association of Communication Directors
European Public Relations Education and Research Association
Quadriga University of Applied Sciences
Publisher
Informa UK Limited
Subject
Marketing,Computer Networks and Communications,Political Science and International Relations,Human-Computer Interaction,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/22041451.2017.1275258
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1. Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services
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