Quantity vs. quality of interactions: The combinatory effects of website interactivity and need for cognition on anti-smoking message perceptions and smoking attitudes
Author:
Affiliation:
1. Stan Richards School of Advertising & PR, The University of Texas at Austin, 300 West Dean Keeton, A1200, Austin, TX 78712
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15205436.2021.1925299
Reference73 articles.
1. The effects of need for cognition on Internet use
2. Audience response as a heuristic cue in persuasion.
3. Talking Health With a Machine: How Does Message Interactivity Affect Attitudes and Cognitions?
4. An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
5. Types of Navigation from Websites and Analyzing Their Characteristics
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1. Interactive Health Messages Work Better for Those Who Feel Less in Control: The Role of External Health Locus of Control and Risk Perception;Journal of Health Communication;2023-04-24
2. An Exploratory Study on the Role of Websites in Gastronomy Museum Dialogic Communication;Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism;2022
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