Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equity
Author:
Affiliation:
1. School of Sport, Exercise and Health Sciences, Loughborough University, Loughborough, UK
2. School of Business and Economics, Loughborough University, Loughborough, UK
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2019.1631365
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