Understanding sport sponsorship decision-making – an exploration of the roles and power bases in the sponsors’ buying center
Author:
Affiliation:
1. Department of Marketing & Service Management, University of Bayreuth, Bayreuth, Germany
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2020.1780459
Reference63 articles.
1. Corporate Objectives in Sports Sponsorship
2. Modelling Sport Sponsorship Selection Decisions
3. A Conceptual Model of the Corporate Decision-Making Process of Sport Sponsorship Acquisition
4. The development of new sponsorship deals as new business-to-business services
5. Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans
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