‘You belonged to something’: exploring how fundraising teams add to the social leverage of events
Author:
Affiliation:
1. Griffith Business School, Griffith University, Southport, Australia
2. Department of Sport and Physical Activity, Bournemouth University, Poole, UK
3. Department of Management and Marketing, La Trobe University, Melbourne, Australia
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2017.1368684
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