The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts-Reference-Cited by-同舟云学术

The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts

Published:2021-05-27 Issue: Volume: Page:1-22
ISSN:1618-4742
Container-title:European Sport Management Quarterly
language:en
Short-container-title:European Sport Management Quarterly

Author:

Cook David¹^ORCID,Biscaia Rui²^ORCID,Papadas Karolos³^ORCID,Simkin Lyndon²^ORCID,Carter Libby⁴^ORCID

Affiliation:

1. Nottingham Business School, Nottingham Trent University, Nottingham, UK

2. Centre for Business in Society, Coventry University, Coventry, UK

3. University of York Management School, University of York, York, UK

4. Faculty of Business, Law and Social Sciences, Birmingham City University, Birmingham, UK

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/16184742.2021.1931394

Reference95 articles.

1. Branding athletes: Exploration and conceptualization of athlete brand image

2. Determinants of Interorganizational Relationships: The Case of a Canadian Nonprofit Sport Organization

3. Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? Yes

4. BBC. (2019). Advertising and sponsorship guidelines for BBC commercial services. Retrieved from: https://www.bbc.com/editorialguidelines/commercial-services

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