The digital transformation of value co-creation: a scoping review towards an agenda for sport marketing research
Author:
Affiliation:
1. Institute of Sport Science, University of Bern, Bern, Switzerland
2. Marketing & Sport Management, University of Bayreuth, Bayreuth, Germany
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2021.1976241
Reference171 articles.
1. References marked with an asterisk indicate studies included in the systematic scoping review.
2. Social Media as a Relationship Marketing Tool in Professional Sport: A Netnographical Exploration
3. The world’s highest-paid athletes, product endorsement, and Twitter
4. Re-examining a model for measuring Facebook interaction and relationship quality
5. The personalization-privacy paradox: implications for new media
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