Meanings and Functions in Olympic Consumption: A Study of the Athens 2004 Olympic Licensed Products

Author:

Apostolopoulou Artemisia,Papadimitriou Dimitra,Damtsiou Vasia

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference40 articles.

1. Consumer Culture Theory (CCT): Twenty Years of Research

2. Athens 2004 Olympics: General Fact Sheet . 2004 . Athens 2004 Olympics: General Fact Sheet . Retrieved March 12, 2009, fromhttp://www.greekembassy.org/Embassy/content/en/Article.aspx?office=3&folder=95&article=12033 .

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