Sustaining commercial viability and community benefits: management and leverage of a sport-for-development event
Author:
Affiliation:
1. Business School, University of Technology Sydney, Sydney, Australia
2. Metropolitan College, Thessaloniki, Greece
3. School of Kinesiology, Ball State University, Muncie, IN, USA
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2018.1546755
Reference59 articles.
1. Sport Clubs in Greece
2. Towards Social Leverage of Sport Events
3. Bundling sport events with the host destination
4. The hidden benefits of non-elite mass participation sports events: an economic perspective
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