Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers: the moderating effects of product involvement and consumer awareness-Reference-Cited by-同舟云学术

Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers: the moderating effects of product involvement and consumer awareness

Published:2022-06-14 Issue: Volume: Page:1-25
ISSN:1618-4742
Container-title:European Sport Management Quarterly
language:en
Short-container-title:European Sport Management Quarterly

Author:

Lorgnier Nicolas G. A.¹^ORCID,Chanavat Nicolas²^ORCID,Su Che-Jen³^ORCID,O’Rourke Shawn M.¹

Affiliation:

1. Department of Sport Management, Canisius College, Buffalo, NY, USA

2. Département Sciences et Techniques des Activités Physiques et Sportives, Université de Rouen, Mont-Saint-Aignan, France

3. Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, New Taipei City, Taiwan

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/16184742.2022.2084137

Reference78 articles.

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5. BBC.com. (2015, July 24). Fifa admits scandal deters new sponsors. https://www.bbc.com/news/business-33649448

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