Superboosting the athlete social media brand: events as an opportunity for follower growth
Author:
Affiliation:
1. Fox School of Business & School of Sport, Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2022.2074497
Reference65 articles.
1. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
2. Athlete brand image: scale development and model test
3. ATP Tour. (2019). ATP Singles Ranking. https://www.atptour.com/en/rankings/singles
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Sports celebrities and advertising on Instagram: a case study of brand sponsorship in Spain;International Journal of Sports Marketing and Sponsorship;2024-06-10
2. Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis;Management Review Quarterly;2024-04-17
3. What Determines the Number of Social Media Followers of Professional Cyclists: A Statistical Analysis;International Journal of Sport Communication;2024
4. The personal is professional: exploring romantic relationship within the socioecology of an athlete brand;European Sport Management Quarterly;2023-09-26
5. The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes’ Social Media Posts;Journal of Sport Management;2023-09-01
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3