Assessing key performance indicators of corporate social responsibility initiatives in sport-Reference-Cited by-同舟云学术

Assessing key performance indicators of corporate social responsibility initiatives in sport

Published:2022-02-03 Issue:1 Volume:23 Page:82-103
ISSN:1618-4742
Container-title:European Sport Management Quarterly
language:en
Short-container-title:European Sport Management Quarterly

Author:

McCullough Brian P.¹^ORCID,Trail Galen T.²^ORCID

Affiliation:

1. Center for Sport Management Research and Education, Laboratory for Sustainability in Sport, Department of Health & Kinesiology, Texas A&M University, College Station, TX, USA

2. Professor Emeritus, Marketing Department, Seattle University, Seattle, WA, USA

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/16184742.2022.2033808

Reference95 articles.

1. Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control

2. Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image

3. Single versus Multiple Measurement of Attitudes

4. CSR and environmental responsibility: motives and pressures to adopt green management practices

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