How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets
Author:
Affiliation:
1. Chair in Marketing and Service Management, University of Bayreuth, Bayreuth, Germany
2. Institute of Sport Science, University of Bern, Bern, Switzerland
3. bbg Betriebsberatungs GmbH, Bayreuth, Germany
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2018.1499790
Reference77 articles.
1. When Talk is “Free”: The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs
2. Are We Willing to Pay Enough to `Back the Bid'?: Valuing the Intangible Impacts of London's Bid to Host the 2012 Summer Olympic Games
3. Pricing objectives and pricing methods in the services sector
4. Explaining Game-to-Game Ticket Sales for Major League Baseball Games Over Time
5. Soccer Attendees’ Preferences for Facilities at the Fionia Park Stadium: An Application of the Discrete Choice Experiment
Cited by 17 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Perceived risk-based sport spectator segmentation during the pandemic situation;Asia Pacific Journal of Marketing and Logistics;2024-01-10
2. Why do fans go to football games? A discrete choice analysis of ticket buyers' preferences;International Journal of Sports Marketing and Sponsorship;2023-10-31
3. Sports clubs;Equity Crowdfunding in Sports Clubs;2023-08-07
4. Predicting loyalty and word-of-mouth at a sports event through a structural model and posteriori unobserved segmentation;Event Management;2023
5. An Examination of Ticket Pricing in a Multidisciplinary Sports Mega-Event;Economies;2022-12-14
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3