The Decision Process and Media-Related Interactions of the Elderly: A Synthesis of Findings-Reference-Cited by-同舟云学术

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The Decision Process and Media-Related Interactions of the Elderly: A Synthesis of Findings

Published:1991-03 Issue:1-2 Volume:13 Page:277-312
ISSN:0163-3392
Container-title:Current Issues and Research in Advertising
language:en
Short-container-title:Current Issues and Research in Advertising

Author:

Lonial Subhash C.,Raju P. S.

Publisher

Informa UK Limited

Subject

General Materials Science

Link

http://www.tandfonline.com/doi/pdf/10.1080/01633392.1991.10504969

Reference113 articles.

1. Old Age in Prime Time

2. Ash, Stephen B., Gardiner, Daniel F. and Quelch, John A. “Consumer Satisfaction and Dissatisfaction in the Elderly Market.”. Proceedings of the 5th Annual Conference on Consumer Satisfaction/Dissatisfaction and Complaining Behavior. pp.86–96.

3. Doctoral dissertation;Bader J. E.,1979

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. “Others are influenced, but not me”: Older adults' perceptions of DTC prescription drug advertising effects;Journal of Aging Studies;2007-04

2. Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising;Journal of Health Communication;2005-12

3. Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising;Health Marketing Quarterly;2004-01-01

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