A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising
Author:
Publisher
Informa UK Limited
Subject
General Materials Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/01633392.1991.10504968
Reference82 articles.
1. Warmth in Advertising: Measurement, Impact, and Sequence Effects
2. Identifying feelings elicited by advertising
3. A Closer Look at Classical Conditioning
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