Balanced scorecard-based analysis of customer expectations for cosmetology services: a hybrid decision modeling approach-Reference-Cited by-同舟云学术

Balanced scorecard-based analysis of customer expectations for cosmetology services: a hybrid decision modeling approach

Author:

Delen Dursun¹²^ORCID,Dorokhov Oleksandr³,Dorokhova Liudmyla⁴,Dinçer Hasan⁵,Yüksel Serhat⁶

Affiliation:

1. Spears School of Business, Oklahoma State University, United States

2. Faculty of Management, Halic University, Istanbul, Turkey

3. Kharkiv National University of Economics, Kharkiv, Ukraine

4. National Pharmaceutical University, Kharkiv, Ukraine

5. School of Business, İstanbul Medipol University, Turkey

6. The School of Business, İstanbul Medipol University, Turkey

Publisher

Informa UK Limited

Subject

Statistics, Probability and Uncertainty,Business, Management and Accounting (miscellaneous),Statistics and Probability

Link

Reference91 articles.

Cited by 24 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

5. Planning the digital marketing budget: computer modelling for decision making;Access Journal - Access to Science, Business, Innovation in the digital economy;2023-03-15