In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
Author:
Affiliation:
1. Faculty of Social Sciences & Solvay Business School, Department Business, Vrije Universiteit Brussel, Brussels, Belgium
2. Faculty of Business Economics, Hasselt University, Hasselt, Belgium
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1689154
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