The low effect of perceived risk in the relation between hedonic values and purchase intention
Author:
Affiliation:
1. Business Administration Graduate Program - PPAD, University of Amazon (UNAMA), Belém, Brazil
2. Business Graduate Program (PDMA), FUMEC University, Belo Horizonte, Brazil
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1697725
Reference45 articles.
1. Green attributes converged within multifunctional technology products
2. Social behavior and brand devotion among iPhone innovators
3. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
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