Does market orientation pay off without brand orientation? A study of small business entrepreneurs-Reference-Cited by-同舟云学术

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Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Published:2015-12-22 Issue:7-8 Volume:32 Page:673-694
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Laukkanen Tommi,Tuominen Sasu,Reijonen Helen,Hirvonen Saku

Funder

European Social Fund (ESR)

Centre for Economic Development, Transport and the Environment in Finland

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2015.1122659

Reference83 articles.

1. The Financial Information Content of Perceived Quality

2. Market Orientation and Planning Flexibility in SMEs

3. The influence of firm age and intangible resources on the relationship between entrepreneurial orientation and firm growth among Japanese SMEs

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