Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels
Author:
Affiliation:
1. Division of International, Queensland University of Technology, Brisbane, Australia
2. QUT Business School, Queensland University of Technology, Brisbane, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2016.1260043
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