Marketing lessons from the UK's high‐flying companies-Reference-Cited by-同舟云学术

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Marketing lessons from the UK's high‐flying companies

Published:1985-01 Issue:1-2 Volume:1 Page:65-74
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Hooley G. J.,Lynch J. E.

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1985.9963975

Reference4 articles.

1. Hooley, G. J., West, C. J. and Lynch, J. E. 1984. “Marketing in the UK: A survey of current practice and performance”. Institute of Marketing.

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