The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes-Reference-Cited by-同舟云学术

The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes

Published:2021-01-15 Issue:7-8 Volume:37 Page:732-760
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Carlini Joan¹^ORCID,Grace Debra¹

Affiliation:

1. Department of Marketing, Griffith University, Brisbane, Australia

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1860113

Reference94 articles.

1. On Corporate Social Responsibility, Sensemaking, and the Search for Meaningfulness Through Work

2. Internal branding process: key mechanisms, outcomes and moderating factors

3. Separating the Shirkers from the Workers? Making Sure Respondents Pay Attention on Self-Administered Surveys

4. Support, Commitment, and Employee Outcomes in a Team Environment

Cited by 47 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Assessing Chinese Hotel Employee’s Motivation and Involvement in the Context of Applying Loyalty Programme Practices in International Hotel Chains in China;Administrative Sciences;2024-08-26

2. Inconvenient Truth: Challenges to Diversity, Equity and Inclusion in Social Work Education and Practice;The British Journal of Social Work;2024-08-21

3. Artificial intelligence has become your co-worker! Exploring changes related to corporate culture and innovation capability;Cross Cultural & Strategic Management;2024-08-09

4. Corporate social responsibility and brand performance: Evidence from Ghana;Journal of International Management;2024-08

5. How faculty members' organizational citizenship behaviours can be predicted by their personality traits: The moderating role of perceived university brand;Higher Education Quarterly;2024-06-18