Introduction: theorising gender and gendering theory in marketing and consumer research
Author:
Funder
ASSOCIATION FOR CONSUMER RESEARCH
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2015.1078396
Reference27 articles.
1. Mapping out the Field of Gender and Buyer-Seller Relationships: Developing a New Perspective
2. Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
3. Representations of women’s active embodiment and men’s ritualized visibility in sport
4. Feminist Thought: Implications for Consumer Research
5. Psychological Regimes of Truth and Father Identity: Challenges for Work/Life Integration
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