Author:
Barnes Stuart J.,Mattsson Jan
Subject
Marketing,Strategy and Management
Cited by
32 articles.
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1. Metaverse Users' Purchase Intention in Second Life;Journal of Metaverse;2024-06-30
2. Firm and Consumer Interactions in the Metaverse;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28
3. The Effect of AI Agent Gender on Trust and Grounding;Journal of Theoretical and Applied Electronic Commerce Research;2024-03-21
4. METAVERSE VE PAZARLAMA: DİJİTAL DÖNÜŞÜMÜN YENİ BOYUTLARI;Fırat Üniversitesi Uluslararası İktisadi ve İdari Bilimler Dergisi;2023-12-16
5. Metaverse: shifting the reality of services;Journal of Services Marketing;2023-11-20