The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
Author:
Affiliation:
1. Department of Marketing, Griffith University, Gold Coast, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1569549
Reference66 articles.
1. Conceptualising employer branding in sustainable organisations
2. What We Know and Don’t Know About Corporate Social Responsibility
3. The employer brand
4. Customer-based brand equity and human resource management image
5. Conceptualizing and researching employer branding
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