Strategic, competitive, and co-operative approaches to internationalisation in European business schools

Author:

Bennett Roger,Kottasz Rita

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Cited by 16 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Exploring international brand alliances between local and foreign higher education institutions: an empirical study of sub-degree students;International Journal of Educational Management;2022-12-27

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3. Networks and alliances – business schools’ answer to mergers and acquisitions?;Journal of Management Development;2019-11-11

4. Business schools’ competitive strategies: whose goals, which aims?;Management Research Review;2019-08-19

5. How do Australian universities market STEM courses in YouTube videos?;Journal of Marketing for Higher Education;2019-06-28

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