Augmented reality and experience co-creation in heritage settings
Author:
Affiliation:
1. Department of Marketing, University of Strathclyde, Glasgow, UK
Funder
University of Strathclyde
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2120061
Reference77 articles.
1. Technology as an operant resource in service (eco)systems
2. Delivering the Past
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4. The Role of Augmented Reality in the Interactivity of Co-Creation
5. Art of London Augmented Gallery. (2018). National Portrait Gallery. https://www.npg.org.uk/visit/art-of-london-augmented-gallery
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