Subject
Marketing,Strategy and Management
Cited by
4 articles.
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1. Narrative transparency;Journal of Marketing Management;2014-08
2. An expanded model of marketing performance;Marketing Intelligence & Planning;2011-10-25
3. The International Marketing Environment;Journal of Teaching in International Business;2007-07-10
4. Afterword: An agenda for research into strategic marketing planning;Journal of Marketing Management;1996-01