The dividualised consumer: sketching the new mask of the consumer-Reference-Cited by-同舟云学术

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The dividualised consumer: sketching the new mask of the consumer

Published:2014-10 Issue:1-2 Volume:31 Page:107-122
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Cluley Robert,Brown Stephen D

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2014.958518

Reference40 articles.

1. Austin, J. L. (1962).How to do things with words: The William James Lectures delivered at Harvard University in 1955(J. O. Urmson & M. Sbisà (Eds.)). Oxford: Clarendon Press.

2. Long Live The Web

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