Implanting competitive strategy: A contingency approach-Reference-Cited by-同舟云学术

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Implanting competitive strategy: A contingency approach

Published:1992-01 Issue:1 Volume:8 Page:49-67
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Ahmed Pervaiz K.,Rafiq Mohammed

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1992.9964177

Reference86 articles.

1. Cost leadership strategy and experience curves

2. Bennett, J. E. “Why plan strategically?”. Paper Presented to Business Week Strategy Planning Conference. November101980, Toronto, Ontario.

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